A business only grows successfully if its customers are happy and satisfied. Large scaled settled businesses can go down rapidly if it starts losing customers. Other than that, customers only stick with a company if it takes care of them and remembers them. Unfortunately, most companies do not give the same level of importance to the customer after they start purchasing the products regularly. Direct mail marketing is an important method to pitch the product to new customers as well as to make existing ones remember that the company remembers them.
Here are some key direct mail marketing methods that can be used effectively to retain existing customers and get new ones.
1. Sending product brochure
You cannot just send anything via direct mail to the customer. A product brochure is one thing that can create a positive impact on the customer’s mind. For instance, consider that you are running a watch company and you have launched some new models in the market recently. To get the attention of your customers, it is always good to send them the brochures of the new products. However, the design and content of the brochure matters a lot. You should consider the following points while designing the product brochure.
● It should not comprise of several pages. A customer would most likely keep a thick looking brochure aside.
● The front page should create a strong impact. It should preferably have a product image on it so that the reader has an idea of what the mail has been sent for.
● Do not overstuff the brochure with multiple product images. This can irritate the customer and generate an impression that you that the mail has only been sent for promotional purposes.
2. Postcards
There is no doubt that post cards have been used as a strong direct mail method for a long time. However, with the passage of time, other methods have become more popular. One of the key reasons is that only limited information can be put on postcards. Thus, if you want to provide detailed information to the cards, you need to look at other direct mail marketing options.
3. Actual Product samples work well
Certain customers prefer looking at the actual product samples rather that going through text descriptions. Sending product samples also helps the customers in deciding how good or bad a product is. For instance, consider that your company produces shampoos. Thus, you can send small testers to the customers via mail to create the product awareness in a better way. When these samples would be used by the customers, they would be able to construct a better judgment about the product.
As compared to other direct mail methods, sending product samples work better. This is simply because customers are able to check the actual product.
4. Details of discounts, sales and promotions
A lot of customers do bulk of their shopping when the prices go down. Thus, customers always encourage that they are informed about these offers in advance so that they can avail them on time. Thus, this can be used as a very effective method of direct mail marketing.
● There is no doubt that customers are more attracted towards buying products when they are offered at low rates. However, customers do prefer companies that offer these low priced options regularly and inform them about it.
● Companies can target their customers by sending the details of their promotions and sales. This technique can be used for existing customers as well as new potential customers.
5. Reminders to make customers feel that you care about them.
Customers always feel positive about companies that remember them as well as take care of their preferences. For instance, consider that your company produces electronic appliances. You can send reminders to the customers highlighting the warranty expiry date. This creates a very positive impression in the mind of the customer about the company.
● When a customer buys a product or a set of services, he mostly does not remember events related to the product. For example, a customer would most likely not remember the expiry date of his electronic product warranty. On the other hand, sending a reminder to him about this would create a very positive impression. Making customers remember things always makes them feel that the company is caring towards them.
6. Sending newsletters to the customers
A company should make sure that customers are well aware of all the events that are taking place. A newsletter comprises of all the recent events, promotions, sales, mergers and all other informative content related to the company.
● For every company, it is important that its customers know about the events taking place. Sending a newsletter to the customer is a strong marketing method as he gets informed about the important events.
Key Points related to direct mail
Customers do not prefer going through several pages of information so the content needs to be as précised as possible. Here are some other key points that can help you in effective direct marketing.
● Identifying the target audience is extremely important. If you know your potential customers, you would be able to choose the correct method of direct mail. For instance, sending post cards would only suit a particular category of customers. Hence, ensure that you are clearly aware of the target audience.
● Stuffing information is never the correct way to go about things. Irrespective of the method that is being used, it should specific promotional information which can create a strong positive impact. For instance, some companies send newsletters to customers that comprise of several pages. Customers are less likely to even look at all those pages so the length should be short.
● Customers are more convinced about going through brochures and newsletters when they have images and not only plain text. For example, if you are sending a brochure for the last promotional sale, it should include the desired product image and key information about the discount. The text color, size and style are also very important factors in this relation.
Our Services:-
Here are some key direct mail marketing methods that can be used effectively to retain existing customers and get new ones.
1. Sending product brochure
You cannot just send anything via direct mail to the customer. A product brochure is one thing that can create a positive impact on the customer’s mind. For instance, consider that you are running a watch company and you have launched some new models in the market recently. To get the attention of your customers, it is always good to send them the brochures of the new products. However, the design and content of the brochure matters a lot. You should consider the following points while designing the product brochure.
● It should not comprise of several pages. A customer would most likely keep a thick looking brochure aside.
● The front page should create a strong impact. It should preferably have a product image on it so that the reader has an idea of what the mail has been sent for.
● Do not overstuff the brochure with multiple product images. This can irritate the customer and generate an impression that you that the mail has only been sent for promotional purposes.
2. Postcards
There is no doubt that post cards have been used as a strong direct mail method for a long time. However, with the passage of time, other methods have become more popular. One of the key reasons is that only limited information can be put on postcards. Thus, if you want to provide detailed information to the cards, you need to look at other direct mail marketing options.
3. Actual Product samples work well
Certain customers prefer looking at the actual product samples rather that going through text descriptions. Sending product samples also helps the customers in deciding how good or bad a product is. For instance, consider that your company produces shampoos. Thus, you can send small testers to the customers via mail to create the product awareness in a better way. When these samples would be used by the customers, they would be able to construct a better judgment about the product.
As compared to other direct mail methods, sending product samples work better. This is simply because customers are able to check the actual product.
4. Details of discounts, sales and promotions
A lot of customers do bulk of their shopping when the prices go down. Thus, customers always encourage that they are informed about these offers in advance so that they can avail them on time. Thus, this can be used as a very effective method of direct mail marketing.
● There is no doubt that customers are more attracted towards buying products when they are offered at low rates. However, customers do prefer companies that offer these low priced options regularly and inform them about it.
● Companies can target their customers by sending the details of their promotions and sales. This technique can be used for existing customers as well as new potential customers.
5. Reminders to make customers feel that you care about them.
Customers always feel positive about companies that remember them as well as take care of their preferences. For instance, consider that your company produces electronic appliances. You can send reminders to the customers highlighting the warranty expiry date. This creates a very positive impression in the mind of the customer about the company.
● When a customer buys a product or a set of services, he mostly does not remember events related to the product. For example, a customer would most likely not remember the expiry date of his electronic product warranty. On the other hand, sending a reminder to him about this would create a very positive impression. Making customers remember things always makes them feel that the company is caring towards them.
6. Sending newsletters to the customers
A company should make sure that customers are well aware of all the events that are taking place. A newsletter comprises of all the recent events, promotions, sales, mergers and all other informative content related to the company.
● For every company, it is important that its customers know about the events taking place. Sending a newsletter to the customer is a strong marketing method as he gets informed about the important events.
Key Points related to direct mail
Customers do not prefer going through several pages of information so the content needs to be as précised as possible. Here are some other key points that can help you in effective direct marketing.
● Identifying the target audience is extremely important. If you know your potential customers, you would be able to choose the correct method of direct mail. For instance, sending post cards would only suit a particular category of customers. Hence, ensure that you are clearly aware of the target audience.
● Stuffing information is never the correct way to go about things. Irrespective of the method that is being used, it should specific promotional information which can create a strong positive impact. For instance, some companies send newsletters to customers that comprise of several pages. Customers are less likely to even look at all those pages so the length should be short.
● Customers are more convinced about going through brochures and newsletters when they have images and not only plain text. For example, if you are sending a brochure for the last promotional sale, it should include the desired product image and key information about the discount. The text color, size and style are also very important factors in this relation.
Our Services:-
Location: 99 Wall Street Suite #156 New York NY 10005 USA
Contact Number
1773 483 5844
800-604-1874
Email: support@kaypackaging.com
Visit us: https://www.kaypackaging.com/
No comments:
Post a Comment