There is no doubt that conventional marketing methods are diminishing with the passage of time. Companies are using different out of the box methods to get customer attention and generate sales. A customer would only be convinced about spending his money to buy a product if he has enough information about it. In other words, the necessary awareness has to be created before a customer purchases the product.
When are up for a movie, having a popcorn box is nothing less than a necessity. Companies have used popcorn box printing as a strong method to get the attention of their targeted customers. There is no doubt that a customer is likely to read an advertisement on the popcorn box as it is held near to the eyes. These days, high standard companies are using popcorn box printing as an important marketing method.
Here are some important steps to use this printing method effectively.
1. Decide the image layout
What kind of popcorn box needs to be designed? The answer to this question is that you should have a pre-defined shape in mind. You can go for the conventional cuboid shaped box with an opening on the top or invent a shape of your own. Before you start working on the image layout, the shape has to be finalized. For instance, you can keep a rectangular shaped structure and keep the top part with a frill shaped opening. In other words, you can use various ideas to design the shape of the box. Once you are done with the structure of the box, you can decide the positioning of the images.
2. Setting up the color scheme
It requires a lot of thinking to select the correct color combination. You should have a basic idea of how the popcorn box would look like. Do not restrict to one color combination. Instead, you can select three to four color schemes and discuss each one of them with the designer. Once you have his opinion on each of the color combinations, you would be able to make the correct selection.
Some companies have the opinion that using very bright shades would get the customer attention in a better manner. This is simply not correct thinking. Very flashy shades create a negative impression on the mind of the customer. However, the color combination should be according to the product being displayed on the popcorn box. For instance, if you are promoting a chocolate brand, brown should be the base color used for this purpose.
3. Checking at different stages
There is every chance that a printing company may not be working according to the requirements presented. As a result, you may not be satisfied with the print job in the end. The best way to avoid this problem is by getting a regular status from the printing company when it is working on your order.
You can have a weekly status from the printing company so that if things are not progressing as per your requirements, you can raise concerns in a timely manner. Similarly, you can also pay a weekly visit and see if things are moving ahead in a satisfactory manner.
4. Looking at pre-defined design options
Some customers do not have any idea about how the print on the popcorn box would look like. There is no problem if you are not sure about how the popcorn box would look.
You can communicate with a professional designer and discuss the theme that you wish to have. For instance, if you want the color combination to comprise of red and black, you can convey this point to the designer. Along with that, you can provide details about how your design should look. This would help the designer in suggesting suitable themes for you.
Experimenting is good but you should always get the say of a professional designer. You may come up with the most creative design theme but it may need fine tuning before being printed. The best thing is that you should come up with ideas and then discuss them with the designer. These professional experts can gauge whether a particular deisgn theme would create an impact or not. Popcorns are consumed mostly when people watch movies in cinemas. The design should not include any unnecessary images. You can use promotional product images along with catchy one liners to get the attention of the customer.
5. The importance of comparing popcorn box printing companies
You should never be impatient when you are searching for popcorn box printing companies. On the internet, every printing company claims to offer the best services to the customers but this is not true. A high percentage of printing companies do not provide customers with quality services. Some key points that can be used to hire reputed companies for popcorn box printing are listed below.
● First of all, choose few companies that have been providing quality printing options for a long time and check the services that they are offering. You can also have a look at the price factor and check the amount which is being charged for each service.
● Do not opt for a printing company that is not located near you. This is because it is hard to arrange regular meeting sessions when the premises of the printing firm is located at a distance.
● Once you have selected three to four printing firms, it is very important to check the opinions that people have about each one of them. Usually, printing companies exaggerate the standard of their services on their websites. Customers should not get convinced with these statements. Instead, they should see the reviews that people have about each of these companies.
Having a proper timeline is important
Promotional campaigns need to have a timeline. Once you have a plan from the printing company, do discuss the deadlines properly. Other than that, you should view the samples before the actual boxes are printed.
At times, it is viewing the design before the final printing is important as some changes are made at the last moment. Hence, you should conduct a meeting session with the designer before the final printout.
Our Services:-
When are up for a movie, having a popcorn box is nothing less than a necessity. Companies have used popcorn box printing as a strong method to get the attention of their targeted customers. There is no doubt that a customer is likely to read an advertisement on the popcorn box as it is held near to the eyes. These days, high standard companies are using popcorn box printing as an important marketing method.
Here are some important steps to use this printing method effectively.
1. Decide the image layout
What kind of popcorn box needs to be designed? The answer to this question is that you should have a pre-defined shape in mind. You can go for the conventional cuboid shaped box with an opening on the top or invent a shape of your own. Before you start working on the image layout, the shape has to be finalized. For instance, you can keep a rectangular shaped structure and keep the top part with a frill shaped opening. In other words, you can use various ideas to design the shape of the box. Once you are done with the structure of the box, you can decide the positioning of the images.
2. Setting up the color scheme
It requires a lot of thinking to select the correct color combination. You should have a basic idea of how the popcorn box would look like. Do not restrict to one color combination. Instead, you can select three to four color schemes and discuss each one of them with the designer. Once you have his opinion on each of the color combinations, you would be able to make the correct selection.
Some companies have the opinion that using very bright shades would get the customer attention in a better manner. This is simply not correct thinking. Very flashy shades create a negative impression on the mind of the customer. However, the color combination should be according to the product being displayed on the popcorn box. For instance, if you are promoting a chocolate brand, brown should be the base color used for this purpose.
3. Checking at different stages
There is every chance that a printing company may not be working according to the requirements presented. As a result, you may not be satisfied with the print job in the end. The best way to avoid this problem is by getting a regular status from the printing company when it is working on your order.
You can have a weekly status from the printing company so that if things are not progressing as per your requirements, you can raise concerns in a timely manner. Similarly, you can also pay a weekly visit and see if things are moving ahead in a satisfactory manner.
4. Looking at pre-defined design options
Some customers do not have any idea about how the print on the popcorn box would look like. There is no problem if you are not sure about how the popcorn box would look.
You can communicate with a professional designer and discuss the theme that you wish to have. For instance, if you want the color combination to comprise of red and black, you can convey this point to the designer. Along with that, you can provide details about how your design should look. This would help the designer in suggesting suitable themes for you.
Experimenting is good but you should always get the say of a professional designer. You may come up with the most creative design theme but it may need fine tuning before being printed. The best thing is that you should come up with ideas and then discuss them with the designer. These professional experts can gauge whether a particular deisgn theme would create an impact or not. Popcorns are consumed mostly when people watch movies in cinemas. The design should not include any unnecessary images. You can use promotional product images along with catchy one liners to get the attention of the customer.
5. The importance of comparing popcorn box printing companies
You should never be impatient when you are searching for popcorn box printing companies. On the internet, every printing company claims to offer the best services to the customers but this is not true. A high percentage of printing companies do not provide customers with quality services. Some key points that can be used to hire reputed companies for popcorn box printing are listed below.
● First of all, choose few companies that have been providing quality printing options for a long time and check the services that they are offering. You can also have a look at the price factor and check the amount which is being charged for each service.
● Do not opt for a printing company that is not located near you. This is because it is hard to arrange regular meeting sessions when the premises of the printing firm is located at a distance.
● Once you have selected three to four printing firms, it is very important to check the opinions that people have about each one of them. Usually, printing companies exaggerate the standard of their services on their websites. Customers should not get convinced with these statements. Instead, they should see the reviews that people have about each of these companies.
Having a proper timeline is important
Promotional campaigns need to have a timeline. Once you have a plan from the printing company, do discuss the deadlines properly. Other than that, you should view the samples before the actual boxes are printed.
At times, it is viewing the design before the final printing is important as some changes are made at the last moment. Hence, you should conduct a meeting session with the designer before the final printout.
Our Services:-
- Custom packaging solutions
- Custom Gable boxes
- Wholesale gable boxes
- Custom Popcorn box printing
- wholesale Popcorn boxes
Location: 99 Wall Street Suite #156 New York NY 10005 USA
Contact Number
1773 483 5844
800-604-1874
Email: support@kaypackaging.com
Visit us: https://www.kaypackaging.com/
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